On July 15th I'm doing a webinar that I think you'll find very helpful. You will learn how to use both freely available video as well as your own video to tell your story, inspire existing and new donors, better serve clients, improve staff performance, support your Board of Directors and activate your volunteers and members.
Click here to learn more and/or register.
I'm very proud of this 26 minute 'how-to' screencast about YouTube. I produced it for the fine folks over Charity How-To. It focuses in on YouTube. You'll learn, step-by-step, the following:
• Setting up a YouTube account
• Setting up a nonprofit account
• Set up and edit your nonprofit YouTube channel
• Modify the look and feel of your YouTube channel
• Adding your own nonprofit videos
• Adding other videos of similar content even if you don't have any videos for your nonprofit
• Adding tags to help people find your nonprofit channel
• Modifying background information for your videos such as location, description, categories and tags
• Creating a custom playlists
• How to customize your nonprofit channel with additional nonprofit channel
• Features
• How to set up Google checkout
• How to add a donate button to your nonprofit channel to receive donations
• How to use advance nonprofit channel features free for nonprofits
• How to embed YouTube videos into your nonprofit website or blog
Over the past few months I've produced a series of online tutorials that walk you step-by-step through web 2.0 tools. I think you'll find them very useful as they will make it possible for you to easily start your own blog, produce audiocasts (podcasts), create and embed super cool maps on your website and more. I'm now working on three more tutorials. They cover Twitter, YouTube and Facebook. I'll make sure to let you know when they are ready.
Check 'em out by clicking on the banner below or in the menu to your left!
Last week I led a session for a group of amazing communication professionals in London that are a part of the Cascade Network . The session's focus was evaluating e-newsletter success. What follows are the audio clips from the session. Give part 1 about 30 seconds to load up before you click on the play arrow. Though the audio quality is good, it was a face-to-face session so I'm not sure how useful it'll be to you. Let me know! There are some good things raised in the session but again, audio just doesn't do justice to what we did face to face.
You may find the Newsletter Impact worksheet I used with the attendees to do some on-the-spot classwork helpful. Email me if you'd like to know more about how we used this worksheet.
Part 1
I like simple! I like to use inquiry based learning. I like
synergy! So this tool
is simple, asks you to ask questions and connects the dots between strategic communications information flow and engagement of core stakeholders. If you need a Word version of it to customize just let me know. Ciao4Now - Marc
A while back I facilitated a process with a network in the UK to unearth effective practices related to email strategy. 40 out of the 80 network members completed a survey which is how we kicked off the online learning exercise. Though the two
resources that I share in this post are helpful, my primary reason for sharing is that this was a great and simple way to engage an audience, gather information from them, aggregate and synthesize it and share it back. Below are the resources.
* Survey Results Summary - I think that taking survey result like this and turning it into a resource in and of itself is simple and useful. The data and comments could be used in grant proposals, in presentations you do or to help you make decisions on email strategy.
* Email Tools and Strategy: Things to Keep in Mind Fact Sheet. - This resource came from the survey results and some online discussions we stimulated when we initially released the survey data. Again, it is a good resource in and of itself but also gives you a very concrete example of the kind of value added resources your community may appreciate.
